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Asia Marketing Manager


Job ID: 49723
Job Views: 44
Location: Suzhou, Jiangsu
Job Category: Machinery & Parts
Employment Type: Full time
Salary:
Posted: 2021-10-13 14:07:22

Occupations

Marketing

Job Description

 Our client is from Europe, is an internationally active, owner-managed company that has 100 years of experience and operates successfully in the industrial sectors as well as in the fields of Consumer tools sector

Title: Asia Marketing Manager
Report to : Markting VP based In USA

Location: Flexible (Suzhou City or Fuzhou City)

 

 

JOB Duties:

 

  •  Build and Drive  company brand awareness, consideration and conversion
  •   Regionalize the global brand strategy for local relevance and execution across Asia

  •  Other assigned tasks by the supervisor.

  •   Collaborate with cross-functional leaders and teams on strategic alignment and execution (Sales/Ops/Fin/Product/Manuf/HR)

  •  Prioritize China Ecommerce success (ex: Tmall, JD)

  • Brainstorm new and creative growth channels and strategies to enhance both online consumer and in market experience and increase customer engagement.

  •   Perform market data collection, market analysis, identify and communicate competitive issues/opportunities and trends for the region. Leverage local sales team for frontline information and trends from distributors and key customers.

  • Prepares financial analysis for Branding evaluation and decision making.

  •  Develop and implement effective branding and advertising Plans (including digital ex:WeChat, and physical ex: doorheads and more).

  •   Interface as needed with Global Markets teams.

  •   Initiate customers facing materials under branding guidance by working with creative team closely for branding consistency.

  •   Analysis of social media performance and assess against goals (KPIs), ensure performance of social buzz. Create and maintain the relationship with digital & Ecommerce media sources to generate more social buzz.

  • Develop and monitor effective digital & Ecommerce marketing campaign and track results including traffic, views, leads. Improve end-user experience.


Job Requirements

 

  • Bachelor’s degree in Marketing, Business and/or related field.
  •   Solid experience in managing international/global communication.
  • Fluent oral and written English.
  • Relative Knowledge in the industry is a plus.

  • Ability to handle different projects simultaneously.

  • Computer skills, data entry and digital & Ecommerce marketing knowledge.

  • Cross function organization experiences.

  •   A strong team player.

  • Strategic thinker with the ability to multi-task, problem-solve, and prioritize in a fast paced working environment.

  •  Rich Ecommerce business experience/skill.

  • Minimum 5 years related marketing manager experience.